Strategies for measuring customer loyalty

The course enables the participants to formulate questions and questionnaires and to know the most important criteria by which customer loyalty is measured according to the evaluation principles in force in the country and the standards of excellence according to star evaluation criteria and the evaluation of the standards of the European Foundation for Excellence. Questions will also be developed that simulate the reality of service in the institution participating in the course, and implementation will be simulated Measurement, expectation of results, and presentation of the tool before implementation to stakeholders and experts to monitor their opinions and suggestions about the mechanism used to achieve this. An applied practical course will come out with a clear tool for measuring customer loyalty.